Great Article On Contract Office Cleaning
To become successful in running an office cleaning business, it's probably a good idea to begin running a domestic cleaning cleaning business. By do...
To become successful in running an office cleaning business, it’s probably a good idea to begin running a domestic cleaning cleaning business. By doing it this way you will gain the knowledge in cleaning techniques, products and chemicals to use, training and hiring cleaners.
When moving in to the world of office cleaning you need to bear in mind that the market is varied. For example, some big offices require specialised equipment and a surgery needs special cleaning products and have instructions disposing of hazardous waste.
I have found that the great aspect of running a domestic and commercial cleaning company is that you can use the same cleaners who need extra work. They work during the day cleaning houses and then evenings cleaning offices, this is a huge benefit because it’s less of your time spent recruiting cleaning staff.
Now if we assume that you have run a domestic cleaning business you should be familiar with which chemicals and products to use. Hopefully you will be using refillable concentrates and not ready made products. After all we need to be reducing our carbon footprint at every opportunity and stick to our environmental policy.
So, what’s the best way to secure new customers in the commercial sector.
Marketing & Advertising Print – Leaflet marketing I would say has an excellent return on investment, it’s simple, there are plenty of direct mail companies to deliver them and the leaflets are cheap to produce. Make sure you think carefully about the image you want to create, create a few different designs and play around with the wording. Go for full colour, if you can afford it have the leaflet printed double sided.
Online advertising – If you get this right, marketing your company online will produce excellent results. Your website must be impressive, this is your shop window to entice potential customers in. Learn how search engines work, teach yourself HTML, and learn SEO and the tricks in reaching the top of search engine results. Alternatively set up an adwords account and use PPC pay per click advertising whilst your website is reaching the top of the organic search results.
Final tip, remember Rome was not built in a day. Running and building a successful cleaning business takes time, many years so stick to your business plan and be proactive.
Darren Ackers runs a a privately owned company. We provide professional .